Friday 30 October 2015

Shri Ashank Desai on “Digitise Or Else………?”

‘The pace at which digitization is impacting the world, every business – big or small, in service or manufacturing sector, in developed country or developing country will soon be affected’ said Shri Ashank Desai, Founder and Former Chairman of MASTEK Ltd., a global IT solutions Company recently while addressing the members of Rotary Club of Bombay West at Mumbai.

He went on to say that global giants like Amazon, Apple, Facebook, Google, Pandora, Netflix understood the importance of digitization and implemented it with a right strategy to be part of the Trillion Dollar Club today, whereas several yesteryear industry leaders like Nokia, Yahoo, MySpace, HMV, Blockbuster have either gone bankrupt or have seen stagnancy in their business numbers as they have lagged behind in digitization. 

Every business or profession must look at the ‘Tools of Digitization’ which include Social Media, Mobile, Analytics, Cloud, Internet of Things, Artificial Intelligence, Virtual Reality, 3-D Printing, etc.  and use combinations thereof to achieve their individual digitization goals. 

Shri Desai warned about the side effects of digitization like privacy issue, cyber security, cyber terrorism and creation of digital have-nots segment for inclusive growth.  However, these risks should not deter businesses and professions from digitization – rather the digitization strategy should have in-built risk containment mechanisms to achieve success.  His final words of advice were to be up-to-date on digital technology and applications, not to under-estimate pace of change, take ownership and have a digital strategy in place before experimenting and taking baby steps.


Shri Ashank Desai is widely recognized as an industry veteran, and he is one of the founder members & past Chairman of NASSCOM. He is a former President of Asian Oceanian Computing Industry Organisation (ASOCIO), an Association of 20 countries in this region. For past many years he has been involved with the Confederation of Indian Industry (CII) and Federation of Indian Chambers of Commerce & Industry (FICCI) Executive Committees at National & Regional levels.  Recently, Shri Desai was one of the eight IT professionals to have been felicitated by the Prime Minster Shri Narendra Modi for his contribution to NASSCOM & IT Industry for the last 25 years.

-Report by Aslam Merchant, President Elect (2016-17), Rotary Club of Bombay West

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